ESSENTIA introduces the SMART of make up : comoact, functional, modular and refillable. A patented packaging innovation.

Essentia provides full service beauty solutions from concept to delivery to serve start-up to scale-up brands. We understand and respond to consumer expectations and provide brands with something new and distinctive.  We accomplish this through creativity and investing in global trends that complement our core values considering sustainability as a top priority.

In recent years we have been working on designing intuitive refill systems.

One such example is our patented SMART PALETTE system which delivers total looks in very compact format – a perfect lip-eyes combo that can be customized by the consumer for shades and textures of choice. Mix and match according to your brand’s positioning. Compact, it saves 50% of wasted plastic after the first round of use, compared with single use systems and saves 84% after only 3 refill cycles. 

The light-weight all in one format is also the perfect on-the-go makeup kit. 

We have two models of the palette available with unique design features in order to match different brand requirements. Additionally, these come in two options: all plastic PET and PETG and a premium version with an overshell in aluminium.

Concerning others product categories, we have been working on innovative solutions for solid fragrance both at the formulation level and on sustainable packaging solution with a variety of refill system packagings as an hybrid pendant/perfume case features patented ‘up and down’ system and secret recess for storing perfume and much more.

LASER, from packaging to essential oil diffusers

Created more than 20 years ago by Ségolène de Pommereau, Laser has built a solid reputation in the pack & gift industry : Laser develops custom-made products, from secondary packaging, promotional items and accessories to well-being products and home scents fragrance diffusers

Its expertise covers the entire process, from product design to its manufacturing.

After years scouting factories in China, Laser is now actively engaged in the sourcing of new manufacturing facilities in Europe, and more particularly in France. This additional sourcing supports Laser’s strategy to design more eco-friendly products.

Laser joins Cosfibel group: A new stage in its development

In April 2021, Laser joined Cosfibel, which has taken a majority stake in its capital. Founded by Alain Chevassus and managed today by Marie Sermadiras, Cosfibel group is one of the European leaders in the industry of luxury packaging, merchandising and tailor-made promotional items in Europe. Recognized for its creativity and reliability, a pioneer in CSR commitments, Cosfibel is part of the top 1% of the best rated companies in the sector in terms of the environment, human and labor rights, ethics, and sustainable development.

This merger allows Laser to enter a new chapter of its history at the service of its customers, with an ever more innovative and responsible approach.


For its “Les Nécessaires à Parfum” collection launched in March, CARTIER relied on the expertise and knowhow of g.pivaudran.

For this “Les Nécessaires à Parfum” collection, showcasing the perfumes inspired by CARTIER’s archives, the Luxury brand, in partnership with g.pivaudran, developed an aluminium case with one side cutaway so as to house various complex decors, namely aluminium and brass plates. The bottle is filled by magnetization, which further adds to the elegance in using the 30 ml bottle which slides into the weighted plastic insert, surrounded by a zamak housing.

The refill is made from deep-drawing aluminium. One of the sides is cutaway for aluminium and brass plating offering variety in the stylish geometric decoration, and providing a host of display options. The striped aluminium plates were worked by g.pivaudran, whilst Silvant created the decorated brass plates. The casing is adorned with the Cartier logo which has a deep-set engraving on its top. Fully assembled at the g.pivaudran site in Souillac, France, the product required separate development of 7 components to meet the exacting requirements. It was a genuine challenge in expertise and precision. The plates are stamped on die cutters, including interchangeable mechanical engraving, with various textures. The casing required the expertise and knowhow of many years of experience in order to develop this section and depth of aluminium working. “We are at the limits of technical ability with this highly complex part”, underlines Marc Pivaudran.

For the first year of launch, a total of nine perfumes from the Cartier portfolio are available, including Baiser Volé, La Panthère and Déclaration. Other fragrances will eb added, to eventually include the entire back-catalogue of the luxury jewellery brand. Designed as keepsakes, Les Nécessaires à Parfum can also be personalised with an engraved name or initials on the shell and stamping on the red case.


ABOUT g.pivaudran
― Since 1948, g.pivaudran, an entirely family-owned company, has become one of the leading employers in the Souillac (Lot)
― 200 employees spanning 2 sites (15,000 m2)
― Turnover recorded in 2020 of 19 M€ with 20% for exports
― Some of our most emblematic productions: Bleu and Gabrielle by Chanel, H24, Voyage and Jour d’Hermès, Sauvage, J’Adore l’Or by Dior, J’Adore by Dior, One Million by Paco Rabanne, Céline Haute Parfumerie, Nécessaires à parfum by Cartier, Déclaration by Cartier, Emporio Armani by l’Oréal, Happy for Men by Clinique…
― Key customers who have placed their trust in g.pivaudran : Chanel – Hermès – LVMH – Louis Vuitton – Estée Lauder – L’Oréal – Paco Rabanne – Carolina Herrera – Cartier – Burberry – YSL


Bio E takes barrier coatings a step closer to becoming completely fossil free

Holmen Iggesund launches paperboard coated with Bio E, a barrier coating solution made from 75 percent renewable raw materials and approved for industrial composting.

Paperboard packaging solutions have come as a welcome change for many food and beverage brands eager to reduce their use of plastic and improve their carbon footprint. And while this has been an enormous improvement in terms of sustainability, the barrier coatings laminated on paperboard to protect food, continue to be made largely from fossil fuel-based plastics.

Now, however, Holmen Iggesund can offer Bio E, a barrier coating that is made from 75 percent renewable raw materials. “The previous generation of bio-based barriers were made from about 30 percent renewable raw materials, so Bio E offers a big improvement. Additionally, Bio E has been approved for industrial composting,” says Per Berglund, Product Manager Value added Products, Holmen Iggesund.

Bio E is a huge step in the ongoing efforts to develop completely fossil-free barrier coatings that don’t compromise any of the robustness, safety or functionality achieved with traditional plastic-based (PE) barrier coatings.

This bio-based coating is both liquid and grease resistant. It fulfils European and US FDA requirements for food contact, which makes it suitable for all kinds of food packaging. Bio E is also approved for use in microwave ovens.

Bio E is offered in combination with several of Holmen Iggesund’s paperboards. “Now you don’t have to compromise on sustainability efforts with a PE-based coating when there’s a compostable alternative with Bio E.” 

Per Berglund, Product Manager Value added Products
Tel: +46 (0)768 635 067

Make the switch – Iggesund collaborates to make a sustainable alternative to plastic smart cards

Iggesund’s paperboard card solution combines high functionality with sustainability, reducing carbon emissions by 95 per cent compared to a traditional plastic card.

Every year, billions of smart cards are produced for use as hotel keys, public transit passes, gift cards and much more. According to the International Card Manufacturers Association (ICMA), 37.1 billion cards were produced in 2019, the majority of which were fossil-based plastic cards. These cards are often used for a short time and eventually end up in the environment or are incinerated, emitting toxic vapours in the process.

Now, Iggesund together with partners, has developed a way to produce plastic free cards with contactless functionality. Its paperboard solution uses 100 per cent natural materials and is therefore fully recyclable.

Based on wood pulp the paperboard card can reduce carbon emissions by 95 per cent compared to fossil-based plastic cards. Using Iggesund’s official figures, a paperboard card generates 0.55 grams of CO2 per card, whilst a card made from PVC generates 11.4 grams of CO2 per card.

Smart cards normally contain a chip that determines their function and an antenna that receives and transmits information. These functions have traditionally required both plastics and aluminium. However, a state-of-the-art printing technique, where the antenna is printed between two Invercote paperboard sheets, eliminates the need for both plastic and aluminium.

“Conductive ink is used instead of aluminium which makes it possible to recycle the card when it no longer works. The card can eventually be turned into paper pulp,” says Thomas Janson, Business Development Manager at Holmen Iggesund.

Iggesund’s Invercote Duo is produced at a mill that is certified to ISO 14001 environmental management standards and ISO 9001 quality management standards. It also sources its raw materials from forests that plant more trees than it harvests. 

And thankfully, being sustainable doesn’t mean you have to sacrifice quality. Iggesund’s paperboard solution provides a premium look and feel similar to plastic and is highly durable, says Janson. “It’s about using the right technology, the right material and the right converting. Not only do you feel the quality in your hand, but you also get a card that lasts while it’s in use.”

For more

Or contact:

Elin Li, Manager Co-Design & Insights,  Holmen Iggesund
+46 70 269 76 65

Baralan Introduces DEA, its Airless Packaging Solution in Glass

Marrying quality through functionality and sustainability, the new DEA series is the first airless system where the product is directly in contact with the glass.

Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, has introduced DEA – which stands for Developing the Evolution of Airless – a new series of products composed of glass airless containers designed for several applications. Unlike other airless systems, DEA has no internal plastic container, making it the first airless system in which the filled product is directly in contact with its glass container.
As a more sustainable solution, the DEA series represents a new philosophy of primary packaging in glass, using fewer components and significantly reducing the amount of overall materials, resulting in a lighter and more functional packaging that still offers impact to brands with a new level of user experience. In addition, its airless nature helps better preserve the integrity of the product ingredients, is suitable for different usages and is extremely versatile in application.

DEA features high-quality glass packaging that provides further aesthetic appeal. Moreover, glass is known to be notably more compatible with formulas. The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or refillable solutions of the glass container. A unique concept, the refillable version allows for convenient replacements of the glass container to promote the re-usability of components. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle – embracing sustainability and eco-consciousness in packaging.

DEA is available in three nominal capacities: 15ml, 30ml and 50ml. Its standard GPI 18/400 neck finish, combined with the airless system, is compatible with a vast range of pumps. This allows for increased modularity for different sets, as well as high levels of product personalization. In each version, the transparent glass allows for the filled product’s color to remain visible for an authentic appeal. However, the style of this series also provides advantages regarding customization through various decoration techniques.

The innovative DEA series has been developed through an equally innovative manufacturing process, significantly reducing energy consumption for a more sustainable approach. Another feature of this new solution is the ability to eliminate lubricant use, which is due to the unprecedented smoothness of the piston inside the glass container.

Thanks to Baralan’s dedicated teams of quality and research professionals, it has been possible to achieve such an innovation. The exploration of this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass – and airless packaging in general – to drive and shape the future of beauty.

Gmund Hanf – Hemp paper

Only Gmund Paper can do it: 100% European hemp becomes a sensationally ecological and creative paper

After having developed a hemp paper containing up to 50% cannabis pulp from European cultivation (supplemented by virgin fiber pulp) for its Bio Cycle collection, Gmund Paper has now succeeded in producing a paper made from 100% cannabis pulp. Hemp’s long fibers, which are a challenge for paper production, make this innovative paper both strong in structure and wonderfully soft to the touch. The paper’s surface is wild and cloudy – pure nature. The collection also includes Gmund Hanf 50%, which contains recycled paper fibers, and Gmund Hanf 10%, which is made from pure pulp. Gmund Hanf is produced entirely without dyes.

Learn more about Gmund Hanf – Hemp paper.

The plant

Hemp (Cannabis) is a genus in the hemp family. Hemp numbers among the first plants utilized by humankind. The plant is popular as a renewable resource because it is problem-free to cultivate and completely usable. No herbicides are needed because the plants completely shade the ground after only a few days, so no weeds can find light. Hemp is also extremely pest resistant, requires little care and produces more biomass than any other domestic crop. Hemp is extremely versatile in its commercial applications and is appreciated for its high durability, environmental compatibility and low energy footprint.

Hemp paper

Hemp was used for making paper very early in the history of civilization. Until 1883, between 75% and 90% of the paper produced worldwide was made with hemp fibers. This was also the case with the Gutenberg Bible, for example. After the cultivation of hemp was prohibited in many countries, hemp paper disappeared from the scene. In the meantime, the cultivation of commercial hemp has been permitted again in large parts of Europe.

Advantages of hemp for paper production

  • A field of hemp yields four to five times as much paper as a forest of the same size
  • Hemp grows four meters per year
  • Hemp can be harvested three times per year; by comparison, a tree needs about seven years to grow 
  • Hemp does not deplete the soil, so it can be replanted immediately after harvesting
  • Hemp fibers are long and very stable; compared to wood pulp, hemp pulp has four to five times longer fibers, as well as higher tensile, tear and wet strengths
  • Hemp fibers are naturally very light in color and accordingly require much less bleaching
  • Hemp improves the future recycling process and can be repeatedly recycled

Learn more about Gmund Hanf – Hemp paper.

Gmund Hanf at a glance:

  • Three varieties: Gmund Hanf 100%, Gmund Hanf 50% and Gmund Hanf 10%
  • Available in grammages of 120 g/m² and 320 g/m²
  • Suitable for all common printing techniques

Click here to get to the collection.

About Gmund Paper

Since 1829, Gmund Paper has stood for paper culture and the ecological production of unique communication media from natural paper. The pulp of all Gmund papers is FSC certified. Custom-made solutions for sustainable brand presentations are created at the development and production site in Gmund am Tegernsee. Approximately 75% of the papers are exported. A family-owned company, Gmund Paper is currently managed in the fourth generation by Florian Kohler and Herbert Eibach.


For more information about Gmund Paper, please contact Sabine Huber, Public Relations, Tel. +49 8022 7500-73, or visit

Sustainable innovation: a folding-case mask made with the ‘ESPRIT DE NATURE’ collection – Papeterie Zuber Rieder

Papeterie Zuber Rieder and Lithobru, which has specialised in upper grade labels, have combined their know-how to make an original communication medium: a mask folding case. These two French companies, both committed to the environment, have decided to develop together an eco-designed product that reflects their values.

A very creative eco-designed folding-case mask

Papeterie Zuber Rieder and Lithobru have chosen to join their forces to create a useful, creative and environmentally friendly promotional product.

This case, made with paper, aims to protect your anti-virus mask from bacteries and is very practical for travelling slips  easily into a bag, wallet or even pocket.

The mask case is entirely eco-designed with 100% recycled FSC Mix fibers and contains natural pigments origin France. ESPRIT DE NATURE collection is made by the French independent paper mill, Papeterie Zuber Rieder.

The mask case is available in two natural colours: Ombre shade: clay soil with iron oxide, and Ocre shade:pure clay – kaolinite – coloured with a mineral pigment called goethite.

This product meets the eco-friendly inks specifications, it was printed in the Lithobru workshops based in Cognac (France), with recycled black ink, second-life hot foiling and an anti-bacterial varnish.

This mask case, dedicated to customers and business partners of the two historic houses, exists in a limited edition.

ESPRIT DE NATURE, a 100% recycled range from France

To support Lithobru in its eco-design approach, Papeterie Zuber Rieder has selected its range of eco-friendly papers, among which ESPRIT DE NATURE collection. This line perfectly meets the requirements of brands committed to environment protection.

Made with 100% certified recycled fibers, ESPRIT DE NATURE by Zuber Rieder is a recyclable and ecological range.

Available in different weights, from 80 gsm to 350 gsm, these papers are appreciated for making labels, boxes or premium sustainable communication media.

Their shades are made with natural pigments of French origin.

The mineral pigments of ESPRIT DE NATURE papers are harmless to the environment and humans. They are highly resistant to light, ultraviolet rays and humidity, and guarantee a long-lasting hold.

Combining all these advantages, the ESPRIT DE NATURE collection has become a reference in the premium specialty papers segment.

Sustainable innovation, a shared value

With innovation at the heart of their strategy, the two French companies share the same values by designing products that combine aesthetics, quality and sustainability.

Papeterie Zuber Rieder offers to their customers tailor-made and sustainable papers. The Papeterie Zuber Rieder R&D team and Quality & Environment Department actively take part in the development of new high-performance and ecological products.

Since 1865, Lithobru, has become an expert in label design, has integrated eco-design concepts in their projects for clients in the wine, champagne and spirits sector, and the cosmetics industry as well.

Papeterie Zuber Rieder and Lithobru support eco-design and actively participate in the development of new solutions to limit their impact on the environment.

Technical details:

Collection: ESPRIT DE NATURE by Zuber Rieder
Colours: Ombre and Ocre
Reference: 350 gsm
Weight : 19 x 13.5 cm
Finishing : cut-size, simple creasing
Front cover: black printing (eco-friendly inks) and second-life hot foiling, anti-bacterial varnish
Back cover : black printing (eco-friendly inks), anti-bacterial varnish
Paper made and converted in France
Paper maker: Papeterie Zuber Rieder, Boussières (
Creative design studio and printing: Lithobru, Cognac

News Gmund Paper

In accord with its ongoing strategy and environmental commitment, Gmund Paper took advantage of the past few months to bring a new product to market: Gmund Used. The following paragraphs provide details about our latest products, which we created to meet the needs of numerous brands, as well as the designers and printers who work with them. Gmund Paper responds to these requirements with products and services that satisfy the continual and growing demand for ecological solutions and custom-made paper.

Gmund Used

A paper with a past and a history, Gmund Used is made entirely from old and used papers. The manufacturing process works with 100% of deinked pulp. Giving new life to discarded paper, this innovative and creative product utilizes the recycling cycle for wastepaper. Available in dynamic new colors, Gmund Used is distinguished by its excellent robustness and high resistance to mechanical stress.
A paper for the future.
See how Gmund Paper’s owner Florian Kohler discusses Gmund Used.

Gmund Bio Cycle

Manufactured from plant fibers, Gmund Bio Cycle is a compostable product that decomposes to provide nutrients for new plants. Up to 50% of the paper consists of fibers from wheat straw, grass, cotton, or hemp.
Learn more about it.

Gmund No Color No Bleach

Paper in its purest and simplest expression: neither dyed nor bleached, this paper perfectly embodies the virtues of simplicity – natural, raw and authentic.
Learn more about it.

Gmund Heidi

Manufactured from 100% post-consumer recycled paper, Gmund Heidi has a distinctive look and feel, which clearly reveal that it is made from recycled papers.
Learn more about it.

Gmund Creative System

This new offer of custom-made paper is also available for customers who order very small minimum quantities. Choose among 50 colors in vellum and metallic, 77 embossings, and grammages from 100 to 400 grams to create more than 30,000 different papers. The minimum quantity is 200 kilograms; the custom-made paper will be ready for delivery in seven to ten days.
Learn more about it.

About Gmund and its environmental approach: Lean more about it.

Hermès and g.pivaudran, a relationship based on trust

g.pivaudran, an entirely family-owned French firm since 1948, designs and manufactures bespoke and innovative aluminium objects for the global perfume, cosmetics and spirits markets.
On the strength of its past experience, luxury French fashion house HERMÈS has once more called upon the expertise of g.pivaudran to manufacture two key elements of the new H24 scent for men.

For H24, g.pivaudran has manufactured two parts comprising an assembled aluminium cap with a weighted plastic insert and an aluminium supported collar also assembled with a plastic insert.

“We are extremely proud to have worked alongside HERMÈS in the development of H24, which is a perfect continuation of Voyage d’Hermès and Jour d’Hermès” underlines Marc Pivaudran, Chairman of g.pivaudran.

Aluminium showcasing the cap

The cap is made from deep-set aluminium, with a “sharp glossy” finish and a silver shade, on which we designed a layered plating with inset engraving of the Hermès brand name. There are two hollowed-out borders to the edges, with stripes, showcasing the shape of the cap, whilst a rounded edge on the base softens the outline. Inside the aluminium cap is a polypropylene insert, assembled at high speed on an automated machine, with an internal engraving of the brand name.

This part, made in collaboration with Rovip, has a deep-set engraving of the Hermès brand name. There are also 3 notches which allow for easy attachment inside the collar, which glides contact free flush to the aluminium plate.

The design of this delicate adjustment, in partnership with Hermès teams, showcases the expertise of g.pivaudran in offering parts of extremely high quality for caps/inset attachments on the bottle produced by Pochet du Courval.

Technical work of combining aluminium plating and the cap was required for aesthetic harmonisation of the part, as well as the shiny finish of the plating, which so elegantly shows off the cap.

“The adjustment work on the plastic inset, beneath the aluminium plate, across a very particular section of the cap, allowed us to streamline guidance, so as to guarantee continuity of the base of the aluminium plate with the bottle”, explains Hervé Delaigue, Commercial and Development Director at g.pivaudran.

The cap is used across all three perfume bottles: 50 ml, 100 ml and 125 ml (recharge)

About g.pivaudran
• Since 1948, g.pivaudran, an entirely family-owned company, has become one of the leading employers in the Souillac (Lot)
• 200 employees spanning 2 sites (15,000 m2)
• Turnover recorded in 2020 of 19 M€ with 20% for exports
• Some of our most emblematic productions: Bleu and Gabrielle by Chanel, Voyage and Jour d’Hermès, Sauvage, J’Adore l’Or by Dior, J’Adore by Dior, One Million by Paco Rabanne, Céline Haute Parfumerie, Déclaration by Cartier, Emporio Armani by l’Oréal, Happy for Men by Clinique, etc.
• Key customers who have placed their trust in g.pivaudran : Chanel – Hermès – LVMH – Louis Vuitton – Estée Lauder – L’Oréal – Paco Rabanne – Carolina Herrera – Cartier – Burberry YSL

g.pivaudran Press Relations
Nataly JOUBERT I +33 (0)6 09 42 25 94 I