PR Service Graphique: excellence, French-style
The firm from Courville-sur-Eure is widely recognised by the top luxury brands for its elegant gift boxes, cards and POS materials, its high manufacturing standards and respected deadlines. It is now continuing its development. Always imitated but never equalled, the brand guarantees elegance and quality.
Just 5 years ago, Kevin Lahanque and Xue Yang decided to pursue the work of Petra Roth, a charismatic figure in the world of luxury packaging, who first made her mark on the market in 1989. She was the first female entrepreneur to have her shopping bags (in the late 90s) and then her gift boxes made in China. Her innovative spirit and taste for a challenge forged the company’s DNA. Thanks to original French design and faultless Chinese manufacturing with long-standing partners, PR Service Graphique soon became a reference in the world of luxury. Development and growth have marked this post-pandemic year, as Kevin Lahanque explains.
“In a context of European lockdowns, we managed to win new markets by proving our agility in responding to demand and by confirming our skills. Since 2017, we have been able to sustain, maintain, reinforce and develop our range by organising and expanding the team, the equipment and the investments for the future. Our customer satisfaction policy is unchanged, with constant follow up from A to Z on the projects entrusted to us, and we are delighted to see clients coming back who had been absent. The past two years have also seen our first production of 100% French-made POS paper elements, our capacity to print on large-scale formats and on all kinds of materials (paper, wood, plexiglass, glass, etc.), as well as our ability to produce in small volumes.” When evoking ongoing or future projects, the man who was trained and is still advised by the great Petra prefers to be discreet, promoting the virtues of “Living happy by living hidden”. From their latest brilliant achievement using laser cutting for a top client, we will reveal nothing, apart from its legendary and incredible refinement.