g.pivaudran IS EXHIBITING THE “LES NÉCESSAIRES À PARFUM” BY CARTIER, ONE OF THE LATEST EMBLEMATIC FRENCH-MADE PRODUCT LAUNCHES
For its “Les Nécessaires à Parfum” collection launched in March, CARTIER relied on the expertise and knowhow of g.pivaudran.
For this “Les Nécessaires à Parfum” collection, showcasing the perfumes inspired by CARTIER’s archives, the Luxury brand, in partnership with g.pivaudran, developed an aluminium case with one side cutaway so as to house various complex decors, namely aluminium and brass plates. The bottle is filled by magnetization, which further adds to the elegance in using the 30 ml bottle which slides into the weighted plastic insert, surrounded by a zamak housing.
The refill is made from deep-drawing aluminium. One of the sides is cutaway for aluminium and brass plating offering variety in the stylish geometric decoration, and providing a host of display options. The striped aluminium plates were worked by g.pivaudran, whilst Silvant created the decorated brass plates. The casing is adorned with the Cartier logo which has a deep-set engraving on its top. Fully assembled at the g.pivaudran site in Souillac, France, the product required separate development of 7 components to meet the exacting requirements. It was a genuine challenge in expertise and precision. The plates are stamped on die cutters, including interchangeable mechanical engraving, with various textures. The casing required the expertise and knowhow of many years of experience in order to develop this section and depth of aluminium working. “We are at the limits of technical ability with this highly complex part”, underlines Marc Pivaudran.
For the first year of launch, a total of nine perfumes from the Cartier portfolio are available, including Baiser Volé, La Panthère and Déclaration. Other fragrances will eb added, to eventually include the entire back-catalogue of the luxury jewellery brand. Designed as keepsakes, Les Nécessaires à Parfum can also be personalised with an engraved name or initials on the shell and stamping on the red case.
g.pivaudran PRESS RELATIONS ― NATALY JOUBERT ― +33 (0)6 09 42 25 94 ― NATALY.JOUBERT@GMAIL.COM
― Since 1948, g.pivaudran, an entirely family-owned company, has become one of the leading employers in the Souillac (Lot)
― 200 employees spanning 2 sites (15,000 m2)
― Turnover recorded in 2020 of 19 M€ with 20% for exports
― Some of our most emblematic productions: Bleu and Gabrielle by Chanel, H24, Voyage and Jour d’Hermès, Sauvage, J’Adore l’Or by Dior, J’Adore by Dior, One Million by Paco Rabanne, Céline Haute Parfumerie, Nécessaires à parfum by Cartier, Déclaration by Cartier, Emporio Armani by l’Oréal, Happy for Men by Clinique…
― Key customers who have placed their trust in g.pivaudran : Chanel – Hermès – LVMH – Louis Vuitton – Estée Lauder – L’Oréal – Paco Rabanne – Carolina Herrera – Cartier – Burberry – YSL
CRÉDITS PHOTO : MARC ALLENBACH, CARTIER, AGENCE 16&12