Baralan: Embracing Beauty
At the beginning there was a dream. Dreams shape and create the world, but dreams come true if you act. Therefore, in 1962, Baralan began to devote itself with intuition, courage and creativity to its dream of creating high quality products and service in the cosmetic packaging industry. Transferring the essence of the beauty of perfumes, creams, make up, and everything we use daily for our well-being, into the containers that fill our homes and our bags, is at the foundation of Baralan’s philosophy.
A perfume without its bottle is just a mixture of substances, a cream without its own jar remains only a semi-solid form as well as make up. However with Baralan’s packaging each of these products has its own dress that enhances it. A form that contains beauty not in the sense of restriction but in safeguarding its essence. For almost 60 years Baralan has been synonymous of quality and 360° customer service: both in the concept phase up to research and development, and in production up to quality control and logistics.
Baralan creates, designs, engineers, manufactures and customizes glass and plastic containers, with related accessories, believing in the value of long-term partnerships with customers and suppliers. A daily challenge to present a wide range of high quality products largely available in stock and in various locations that meet the increasingly personalized requests of the cosmetic industry, with the aim of being recognized as a point of reference in Primary Packaging for cosmetics.
The renewal within Baralan is continuous, just as each one of us would like to see himself always beautiful and at the same time always different. Baralan’s uniqueness consists in choosing the practicality of the shape and the Made in Italy woven in an essential and functional packaging that always looks to the future without forgetting its roots. And it is precisely here that Baralan finds its identity: combining constant innovation with the values of the past. In each new product developed with such care and dedication there is a story to be told, as in each one of us.
Baralan preserves the enduring traces of beauty by setting them in the cosmetic packaging for Skincare, Make Up and Fragrance. A jar or bottle apparently simple but always characteristic, which functional solutions for closures and innovative accessories, are some examples of the wide range of Baralan’s products. The products whose functionality, durability, and stability are always well studied and accurate. The shapes and accessories of Baralan, thanks to the search for an elegant style and an aesthetic harmony, allow the personalization of each product which therefore always becomes something truly unique and appealing.
Baralan’s products are for daily use: at any time they move from the shelves to the bags, they are opened and closed, but they are not consumed. And precisely because the use is daily and continuous, Baralan’s packaging guarantees the integrity of the product making it intact and easy to use. Packaging captures the substance of beauty, it frames its fascination and safeguards its essence making it indelible. At the same time, packaging is the guarantee of the brand identity that differentiates it from others.
Baralan actively collaborates with companies within the Group specialized in decoration, molding, acid-etching, varnishing, satin finish, screen printing, hot stamping; with the use of vitrified enamels and precious metals such as gold or platinum, also in relief, on transparent and metallic surfaces, using a wide range of colors. At the base of Baralan’s international mission are the continuous investments in research and development and quality, that guarantee the creation of a superior added value, both in terms of products and services offered, with the ultimate aim of providing to its customers a complete experience tailored to their needs. All of this is completed with a quality control system that takes place throughout all the production phases and which guarantees the reliability of all products.
Baralan’s Packaging, studied and cured in every detail, involves and excites. Excellence, Passion, Integrity and Creativity are the core values of the Group which offers to the market a wide range of standard packaging, and not only, also of custom-made packaging, paying attention to the demands of the market that increasingly looks towards innovation and also to eco-friendly solutions. Baralan in fact has at heart the evolution of the market and the health of our planet, therefore the Group continually invests in research and development, not only focusing on glass, which has always been a recyclable and sustainable material, but also on the use of biopolymers, not linked to the food chain, with the aim of becoming the main materials used in the production process.
Baralan thus positions itself in the market as a historic Italian company with an open, flexible and dynamic vision, and with an international presence and a widespread distribution of its products in more than 50 countries. The Group brings Made in Italy to the world, understood as a symbol of beauty, design and impeccable taste combined with an excellent level of quality and service, since always appreciated worldwide and recognized in the packaging developed.