Following the launch of its latest innovation, SCENTOUCH\u00ae, iD SCENT is proud to announce its exclusive partnership with the Shiseido group.<\/p>\n
Under this partnership, iD SCENT, the fragrance sampling expert, is granting the exclusive use of SCENTOUCH\u00ae to the Shiseido group for a period of one year, from January to December 2020.<\/p>\n
Fruit of a historic collaboration<\/strong><\/p>\n This contract is the culmination of a long-standing collaboration between iD SCENT and the internationally renowned group.<\/p>\n Shiseido was one of the first groups to place its trust in iD SCENT and its innovative technologies. Shiseido is constantly searching for innovations in order to renew its sampling tools, strike out on new paths and offer new fragrance discoveries. The group is also very attentive to the eco-responsibility of its products.<\/p>\n First SCENTOUCH\u00ae press campaign<\/strong><\/p>\n Marking the release of its new Narciso Rodriguez EAU DE PARFUM AMBR\u00c9E perfume in the NARCISO line, Shiseido is launching the marketing of the SCENTOUCH\u00ae tool with an international press campaign.<\/p>\n In all, over six million SCENTOUCH\u00ae samples will be distributed in more than 60 magazines in about 20 countries.<\/p>\n